Kfc has apologised for posts uploaded to social media for Tobago's emancipation day on the 1st August 2020 which received a barrage of negative responses from followers.
The posts were subsequently removed with the fast food giant; part of the Yum - Yum brand of companies issuing a prompt apology, stating "clearly we got it wrong" and apologising for any offence caused.
Kfc has said it is in the process of reviewing its marketing approval processes to avoid such occurrences in the future.
It is thought the advert was dreamt up by marketers in Trinidad where the stereotypical trope of Black people loving chicken has never really caught on.
At KFC Trinidad, we always strive to recognise our nation's multicultural history and make up, and to play our part in recongising it.
Our intention was to support and recognise the importance of this historically significant event. We recognise that our posts commemorating Emancipation Day drew some negative responses.
Clearly, we got it wrong and we want to unreservedly apologise for the offence caused.
As a result, we are reviewing the approval process of all of our communications to avoid situations like this reoccurring.